From crafting digital experiences to building impactful brands, we partner with ambitious individuals and businesses at pivotal inflection points.
Design process
Discovery
This is the foundation phase of the project. In this step, I aim to deeply understand you, your brand, your audience, and your goals. We'll collaborate through:
- Conversations and interviews
- Brand questionnaires
- Market and competitor research
- Style and mood exploration (moodboards, references)
🎯 The goal is to align on a clear creative direction before any design work begins.
Onboarding & Contract
Once the vision is clear, it's time to get organized and aligned. In this step:
- We'll go through and sign a contract to ensure we're on the same page legally and professionally.
- I’ll provide a timeline and a project checklist.
- You’ll receive an onboarding packet detailing project phases, expectations, and communication structure.
📋 This creates structure and trust, giving both of us clarity and peace of mind moving forward.
Creation / Design
This is the most exciting part! With clear direction and structure in place, I’ll start designing:
- Initial concept(s) will be presented for feedback
- Iterative design rounds based on your input
- Visual elements like typography, colors, and layout are refined
- Prototypes/mockups (if needed) will be shared for realistic previews
🛠️ You’ll be involved with feedback loops, so your vision is reflected throughout the design evolution.
Presentation & Offboarding
At this final step, everything comes together. We:
- Present the final designs and walk through every element
- Make final minor revisions if needed
- Deliver all agreed-upon assets (design files, brand guides, etc.)
- Provide instructions or support to help you implement and maintain the work
🚀 We part ways with a finished project that you feel confident using — and ideally, inspired by.