MMVI Branding - School project | Rebranding :

The museum's identity renewal marks a transformative step to align its image with its mission of celebrating modern and contemporary art. The previous logo was outdated and did not reflect the museum's innovative and inclusive essence. This disconnect between its visual identity and its dynamic role required a renewed approach. The new identity solves these problems with a refined and cohesive visual design. Anchored in the iconic "M", the logo bridges tradition and modernity. This renewal revitalizes the museum's image, ensuring that all touch points, from signage to digital platforms, communicate its progressive vision while honoring its historical roots.